“People don’t buy products, they buy stories……we make both!”
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Users are 20 times as likely to recall information when it is delivered as part of a story.
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92% of users prefer campaigns when delivered as part of a story.
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Our brain processes storytelling visuals 60% faster than copy.
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The product storytelling workshop is designed for anyone who wants to learn more about the science and craft of storytelling and tell more impactful and consistent product stories. It is based on the Storytelling Certified course published by the Product Marketing Alliance.
Storytelling is consistently recognized as a top-three skill in marketing, growth and sales. Yet less than 5% have ever studied storytelling. The workshop aims to equip teams with the scientific knowledge, frameworks, and case studies to create and communicate more impactful service stories.
Teams are shown scientific studies on storytelling to better understand precisely why and how storytelling affects our brains and behaviour.
We then explore case studies from brands that apply this science successfully. Reviewing examples from B2C and B2B brands and physical and digital products.
Teams then are given proven frameworks that they can immediately start using to help generate more logical, emotional and credible product stories.